Mahmood, Mahmood A. Husain, and Eric E. Mang’unyi. “The Meanings of ‘Good Service Quality’: Insights from a Private University Brand in the Kingdom of Bahrain”. International Review of Management and Marketing, vol. 8, no. 2, Mar. 2018, pp. 96-101, https://econjournals.org.tr/index.php/irmm/article/view/6021.