Hashim, Noor Azmi Bin, et al. “The Moderating Infl Uence of Trust on the Relationship Between Institutional Image Reputation, Perceived Value on Student Loyalty in Higher Education Institution”. International Review of Management and Marketing, vol. 5, no. 3, July 2015, pp. 122-8, https://econjournals.org.tr/index.php/irmm/article/view/1253.