Kigen, Fiona, and Marike Venter de Villiers. “Decoding the Symphony of Satisfaction, Commitment and Trust As Predictors of Customer Loyalty in Demarketing Situations”. International Review of Management and Marketing 14, no. 5 (September 4, 2024): 235–249. Accessed September 19, 2024. https://econjournals.org.tr/index.php/irmm/article/view/16780.