International Review of Management and Marketing

About the Journal

International Review of Management and Marketing (IRMM) is the international academic journal, and is a double-blind, peer-reviewed academic journal publishing high quality conceptual and measure development articles in the areas of management, marketing, business and related disciplines. The journal has a worldwide audience. The journal's goal is to stimulate the development of management, marketing, business and related disciplines theory worldwide by publishing interesting articles in a highly readable format.

ISSN: 2146-4405

Current Issue

Vol. 14 No. 6 (2024)

Published: 2024-10-31

Articles

Wetland Tourism Marketing: The Influence of Experience Dimensions and Memorable Tourism Experience on Tourist Loyalty of the Bakut Island Nature Tourism Park, Indonesia

Muhammad Naparin, Mahrus Aryadi, R. R. Yulianti Prihatiningrum, Suyatno Suyatnob

1-8
- FULL TEXT
The Role of Perceived Value and Satisfaction in Shaping Customer Citizenship Behavior: Evidence from Turkey

Mehmet Ozan Karahan

9-18
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The Role of Corporate Governance in Sustainability of Malaysian NGOs Operated Elderly Care Centres

Shafi Mohamad, N. Fadzlyn, Abdullah Abdulaziz Bawazir, Nik Hasfizul Hassan

19-25
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Determinants of Turnover Intention: Job Satisfaction, Employee Retention, Work-Family Conflict and Organisational Commitment

Selvi Yona Sari, Zefri Yenni, M. Havidz Aima

26-36
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Indonesian E-Commerce: Examining E-CRM, Browsing, Satisfaction and Loyalty

Suyanto Suyanto, Widarto Rachbini, Harimurti Wulandjani, Aully Grashinta, Emi Rahmawati

37-45
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Clustering Universities According to Performance Indicators and Determination of Organizational Culture Types in Clusters

Maxat Aitimbetov, Dinmukhamed Kelesbayev, Gulzhamal Koptayeva, Gulshat Zhadigerova, Assylkhan Tursyn, Aripkhan Sadykov

46-54
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Responsible Email Marketing in Higher Education

Lukas Vartiak, Martina Chrancokova, Miriam Garbarova, Juraj Fabus

55-60
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The Moderating Roles of Environmental Awareness and Product Knowledge on the Impact of Marketing Mix Elements on Purchase Intention

Suchart Tripopsakul

61-69
- FULL TEXT
Comprehensive Bibliometric Analysis and Systematic Review of Two Decades of Food Vendors Study: Deciphering the Dynamics of Food Vendor Research

Ajay Adithya Manoharan, Geetha Rangaswamy

70-86
- FULL TEXT
The API Model of Strategic and Tactical Marketing Thinking for Management Education

Maja Martinović

87-98
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Exploring the Relationship Between Business Strategy and Project Management Tools and Techniques: A Case Study in the Marketing Industry

Ian M. Herzing

99-108
- FULL TEXT
The Effect of Risk Perception and Online Trust on Purchase Intention in E-Commerce

Muhamammad Ikhlash, Khori Rahma Linda

109-118
- FULL TEXT
OTT Enchantment: Decoding the Secret of Millennial’s Subscription Intentions

Deepti Sinha, Sachin Sinha, Nidhi Phutela, Priya Grover

119-130
- FULL TEXT
Identifying the Internal and External Pressures of Quantifying the Impacts of Sustainability-Oriented Innovation

Abdelaziz Abdalla Al Owais

131-142
- FULL TEXT
Unlocking Sustainable Growth: The Role of Artificial Intelligence Adoption in Jordan Retail Sector, Moderated by Entrepreneurial Orientation

Nancy Al-Ramahi, Fuad M. Kreishan, Zahid Hussain, Arman Khan, Mahmoud Alghizzawi, Belal Mahmoud AlWadi

143-155
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Impact of Entrepreneurship Education and Policy on Vietnamese Youth’s Entrepreneurship Readiness and Intentions

Anh Thi Dieu Ho, Van Thi Thuy Hoang, Na Le Thi Tran, Sao Nu Hai Nguyen, Thuong Thi Cam Hoang, Thuy Minh Vu Nguyen

156-166
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Strategic Development Planning for Global Integration: A Comprehensive Framework for State Universities in the Philippines

Kenneth L. Armas, Rhodora R. Jugo

167-177
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The Impact of Leadership Practices on the Adoption of Digital Transformation: The Moderating Role of Organizational Culture in Jordanian Manufacturing Sector

Wiam Khalayleh, Siti Rohaida, Suhaib Mohammed Al-Khazaleh

178-185
- FULL TEXT
The Impact of Components in Marketing - Mix Strategy on Customer Satisfaction and Loyalty: Case Study at Codegym Vietnam Joint Stock Company, Hue Branch

Nguyen Dinh Chien, Dao Duy Minh, Mai Thi Vui

186-194
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Boosting Business Performance: The Impact of Entrepreneurial Culture on Women Entrepreneurs’ Behavior

Inneke Qamariah, Fadli Fadli, Windi Astuti, Muhammad Dharma Tuah Putra Nasution

195-205
- FULL TEXT
Developing Green Marketing Strategies: A Comprehensive Analysis of Consumer Behaviour and Business Practices

Ahmad Mansour, Hind Al-Ahmed, Anan Deek, Khaled Alshaketheep, Mohammad Al-Ma'aitah, Bara Asfour, Muhammad Alshurideh

206-212
- FULL TEXT
Decoding Users’ Continuance Intentions towards Digital Financial Platforms in the Indian Economy

Anandhi Elangovan, Manivannan Babu

213-222
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Moderating Role of Tenure in an Organization and Work Engagement on Organization Citizenship Behaviour and Task Performance

Preeti S. Honnamane, K. Sreekanth, G. P. Girish

223-228
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Impact of Ethical Marketing Practices and Health Consciousness on Cosmetics Consumer Attitude and Purchase Intention: Evidence from Vietnam

Phuong Mai Nguyen, Huong-Linh Le, Nguyen-Nhu-Y Ho, Rez Alexis Dela Cruz, Luu Ly Tran, Vu Phuong Anh Do

229-238
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Social Media Marketing and Consumer Brand Engagement: Elevating Luxury Perfume Brand Equity

Yossie Rossanty, Endang Sulistya Rini, Beby Karina Fawzeea Sembiring, Amlys Syahputra Silalahi

239-254
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Unraveling the Hidden Costs: How Cable Theft and Vandalism Fuel Soaring Energy Tariffs in Emerging Economies

Farrukh Nawaz, Umar Kayani, Ahmet Faruk Aysan

255-262
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Going the Extra Mile: What Drives Employee Voluntarism in Public Sector Organizations?

Jenna Saud, John Lewis Rice

263-273
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Creditworthiness Criteria According to the 5Cs Model and Credit Decision: The Moderating Role of Intellectual Capital

Zaher Abdel Fattah Al-Slehat, Sufian Radwan Almanaseer, Bader Mustafa Mahmoud Al Sharif, Yazan Emnawer Al-Haraisa, Sulieman Daood Aloshaibat , Mohammad Abdlwhab Almahasneh

274-287
- FULL TEXT
The Impact of Social Media Marketing Activities on Purchase Intention

Firas Alnaser, Mahmoud Alghizzawi, Ghaith Abualfalayeh, Fandi Omeish, Sager Alharthi, Saed R. Al Koni

288-300
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Investigating the Main Factors Affecting Doing More Business with Existing Customers in Light of Customer Experience: An Empirical Study in the Malls

Barween Al Kurdi, Aram Nawaiseh, Muhammad Alshurideh, Hind Al-Ahmed, Khalid Al-Sulaiti, Yaser Allozi, Haitham M. Alzoubi, Gouher Ahmed, Khaled Alshaketheep

301-306
- FULL TEXT
A Comparative Analysis of Board Qualities and Performance of Listed Deposit Money Banks in Nigeria and Ghana

Oluyinka Oluwagbade, Niyi Solomon Awotomılusı, Samuel Ajibade Dada, Temitayo Oluwatimilehin Abe, Motunrayo Olayinka Adewara

307-316
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The Influence of Financial Literacy, Risk Orientation and Qualified Accountants on Performance in Micro, Small and Medium Enterprises: The Mediating Role of Management Accounting

Kamilah Ahmad

317-324
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Investigating the Impact of Digital Leadership Dimensions on Service Economics Dimensions: An Empirical Study of Service Ministries in the Kingdom of Saudi Arabia

Badreldin Mohamed Ahmed Abdulrahman, Sanaa Mostafa Mohammed

325-333
- FULL TEXT
Commercial Diplomacy and Internationalization of SMEs: A Scoping Review

Fatima Alsuwaidi, Muhammad Raziq, Uzma Batool

334-345
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Brand Image as a Strategic Lever for Mergers and Acquisitions in the Financial Services Sector in South Africa

Ridwaan Asmal, Marlini Moodley

346-354
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A Bibliometric Analysis of Employee Turnover Intention among IT Sector Employees

Trapati Narwaria, Rajiv Dwivedi, Anil Vashisht, Apoorva Mishra, Pratiksha Saxena, Vivek Gupta, Abhishek Singhal, Sandeep Raghuwanshi

355-363
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Key Success Factors in Entrepreneurial Development among Women Micro-Entrepreneurs in Malaysia

Vikneswary Tirumalaisamy, Asokan Vasudevan, Rajani Balakrishnan, Suleiman Ibrahim Shelash Mohammad, A. Vasumathi, Ahmad Samed Al-Adwan, Barween Al Kurdi

364-371
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Elevating Customer Satisfaction: The Crucial Role of Electronic Service Quality in Today’s Digital Landscape

Abdallah Abusalma, Khaleel Ibrahim Al-Daoud, Suleiman Ibrahim Mohammad, Asokan Vasudevan

372-377
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Linking Hierarchy Culture, Market Culture and Innovation Orientation: Moderating Roles of Causation and Effectuation

Khairia Ghuloum Al Maazmi, Yazid Abdullahi Abubakar, Muhammad Mustafa Raziq

378-388
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Micro-Credentialing: The Janus of Higher Education

Flip Schutte

389-399
- FULL TEXT
Remote Work Dynamics in Semiconductor MNCs in Klang Valley: The Impact of Work Environment, Technological Infrastructure, and Work-Life Balance on Employee Productivity Moderated by Gender

Segufta Yasmi Abdul Rahman, Ramila Devi Ram Sing

400-408
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Integrating Brand Gestalt and Customer Loyalty in Telecommunication Sector: The Mediating Role of Customer Satisfaction

Ronny H. Walean, Helena Pongoh, Deske Mandagi

409-423
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Financial Literacy and Mobile Banking Usage: The Moderating Role of Demographic Characteristics

Sufian Radwan Almanaseer, Zaher Abdel Fattah Al-Slehat, Bader Mustafa Al Sharif, Sulieman Daood Aloshaibat, Yazan Emnawer Al-Haraisa, Mohammad Abdlwhab Almahasneh

424-432
- FULL TEXT
Sustainable Drivers of Financial Success in Nigeria’s Non-Financial Sector: A Managerial Perspective

Adeleke Abdulyekini Adebanjo, Okere Wisdom

433-442
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