Vol. 14 No. 5 (2024)

Articles

• Exploring Hurtt’s Professional Scepticism Scale for Accounting Students

  Kamaruzzaman Muhammad, Erlane K. Ghani, Azleen Ilias, Fazlida Mohd Razali, Nur Dafina Afiqah Mohd Yassin

  1-9

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• The Role of Online Reviews and Trust in the Adoption of E-Commerce for Online Vestment Transactions

  Premendra Sahu, Shailja Bakshi, Menka Sharma, Nikita Dholkia, Sindura Bhargav, Suresh Kumar Pattanayak, Suchitra Rathi

  10-17

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• Effect of Green Marketing, Green Consumption Values and Green Marketing Approaches on Organic Purchase Intention: Evidence from the Manipur

  Neiba Neiba, N. Tejmani Singh

  18-31

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• Empirical Models Determinant Employee Commitment and Retention Determinants in Shopping Centers: A Case of Indonesia

  Sarwani Sarwani

  32-47

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• Analysis of the Relationship between Corporate Branding and Sales Revenue during COVID 19 Pandemic

  Mosie C. C. Molate, Collins C. Ngwakwe, Nebbel K. Motubatse

  48-52

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• Knowledge Dynamics and Absorptive Capacity: Shaping Innovation Performance in the Service Business of Small and Medium-Sized Enterprises

  Onan Marakali Siregar, Hatta Ridho, Muhammad Arifin Nasution, Muhammad Dharma Tuah Putra Nasution

  53-66

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• Determinants of Brand Equity in Ecuadorian Private Universities

  Bajaña-Villagomez Yanina Shegia, Camacho Villagómez Freddy Ronalde

  67-73

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• Determinants of Female Leaders’ Careers in the Public Sector: The Moderating Role of Work-Life Balance

  Mukmin Suryatni, Siti Nurmayanti, Hailuddin Hailuddin, Lalu Hamdani Husnan, Endri Endri, Rd Tuty Sariwulan, Muhammad Ridlo

  74-81

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• Cross-Cultural Business Negotiations in Developing Markets: Comprehending the Impact of Institutional and Cultural Elements

  Annamaria Sasne Grosz, Laszlo Jozsa, Homedahack Sengsouly

  82-87

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• Green Lean Concept for Measurement of Sustainable Performance Mediated by Organizational Culture in Oil & Gas and Petrochemical Industry

  Bambang Santoso, Tota Pirdo Kasih

  88-100

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• A Study on Occupational Stress among Teachers of Higher Educational Institutions in Dharmapuri District, Tamil Nadu, India

  Savitha Sundareshan, Krishnakumar Krishnasamy

  101-106

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• Bridging Emotional Intelligence: Applications in Psychology through the Schutte Emotional Intelligence Scale (SEIS) in Thai Private Hospital Customers

  Thanuset Chokpiriyawat, Kampanat Siriyota

  107-112

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• Mapping the Landscape of Brand Equity Research: A Bibliometric Analysis of SCOPUS Data (1993-2023)

  Chuan Zheng, Munirah Khamarudin, Azanin Ahmad

  113-125

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• The Impact of E-Recruitment Implementation on Company Credibility, Candidate Selection Efficiency, and Process Transparency: Job Applicants’ Perspective

  Andi Adawiah, Aditya Halim Perdana Kusuma Putra

  126-139

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• The Impact of Strategic Entrepreneurship on Sustainable Competitive Advantage: A Field Research in Egypt’s Petrochemicals and Energy Sector

  Nahla G.A. Arabi, Noha Khalifa Seddig Ahmed

  140-150

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• Exploring the Green Energy: Factors Influencing Battery Electric Vehicles Adoption in Madhya Pradesh Region

  Parul Asati, Sandeep Raghuwanshi, Anil Vashisht, Deepa Muley, Vikas Kumar Khare

  151-157

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• Analysis and Evaluation of the Image of the University in the Context of the City-University Interaction

  Mira Bekebayeva, Dinmukhamed Kelesbayev, Aripkhan Sadykov, Kuatbek Kalykulov, Yermek Yertayev

  158-165

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• An Evaluation of Taxpayers’ Perception of Value Added Tax and Cost of Living in Nigeria

  Johnson Adenike Oluwatobi, Cordelia Onyinyechi Omodero, Babatunde Moses Ololade, Gbenga Ekundayo, Festus Onosakponome Odhigu

  166-181

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• The Influence of Millennial Market Orientation on Business Performance Moderated By Regional Regulations in Traditional Herbal Medicine SMEs

  Artono Artono, Margono Setiawan, Surachman Surachman, Sri Palupi Prabandari

  182-192

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• Why is Beauty Youtuber so Popular?

  Enrico Aziezy, Akbar Pahlevi, Andhi Johan Suzana, Dian Safitri P.K., Mayla Surveyandini, Sodik Dwi Purnomo

  193-204

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• Effective Approaches to Enhance Social Media Marketing for Philippine Small Enterprises

  Angelo R. Santos, Arjay F. Ortiz, Jennifer G. Fronda, Joannie A. Galano, Joy N. Savellano

  205-215

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• A Study on the Relationship of Artificial Intelligence Applications in HR Processes for Assessing Employee Engagement, Performance, and Job Security

  Azam Malik

  216-221

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• Moderating role of Digital Consumer Protection in Impacting the Intention to Use Digital Financial Services

  Pushpkiran Singh, Tejas Dave, Ashish B. Joshi

  222-234

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• Decoding the Symphony of Satisfaction, Commitment and Trust as Predictors of Customer Loyalty in Demarketing Situations

  Fiona Kigen, Marike Venter de Villiers

  235-249

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